Cookie Policy

In plain language: This Cookie Policy explains how Upstrato uses cookies and similar technologies on our website. We use a small number of essential cookies to make the site work, remember preferences like your dark-mode setting, and store your cookie-consent choice. With your consent, we also use analytics (and, if enabled, marketing) cookies to understand how the site is used. You can accept, reject, or change your cookie choices at any time using our cookie banner or your browser settings.

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1. Introduction

This Cookie Policy explains how Upstrato Technologies Pvt. Ltd. ("Upstrato", "we", "us", or "our") uses cookies and similar technologies on our website at https://upstrato.co.in (the "Website"). It should be read together with our Privacy Policy, which describes more fully how we handle personal data.

By using our Website, you agree to our use of strictly necessary cookies, which are required for the site to function. Non-essential cookies (analytics and marketing) are used only where permitted and, where required, only after you provide consent through our cookie banner.

2. What Are Cookies?

Cookies are small text files that a website places on your device (computer, tablet, or phone) when you visit. They are widely used to make websites work, to make them work more efficiently, and to provide information to the site owner.

We also use technologies similar to cookies, including:

• Local storage / session storage — browser storage used to remember settings and support functionality.
• Pixels and tags — tiny images or scripts used to measure activity or (if enabled) advertising.
• Software development kits (SDKs) and similar tools in our applications.

In this policy, we refer to all of these collectively as "cookies."

First-party vs. third-party cookies. First-party cookies are set by Upstrato. Third-party cookies are set by external providers (for example, analytics or advertising services) whose tools we use.

Session vs. persistent cookies. Session cookies are deleted when you close your browser. Persistent cookies remain for a set period or until you delete them.

3. Why We Use Cookies

We use cookies to:

• Make the Website function and keep it secure;
• Remember your preferences and settings (such as your theme/dark-mode choice);
• Record your cookie-consent decision so we don't ask you repeatedly;
• Understand how visitors use the Website so we can improve it (analytics); and
• If enabled, measure the effectiveness of marketing and deliver relevant content (marketing/advertising).

4. Types of Cookies We Use

We group cookies into four categories. The tables below give representative examples; exact cookie names, providers, and durations may vary as our Website and tools evolve.

4.1 Strictly Necessary Cookies

These cookies are essential for the Website to operate. They enable core functionality such as security, network management, and remembering your cookie choices. They cannot be switched off in our systems, and no consent is required for them.

Example Cookie	Provider	Purpose	Duration
upstrato_consent	Upstrato (first-party)	Stores your cookie-consent choices so we honor your preferences	6–12 months
__cf_bm / security cookie	Vercel / hosting/CDN	Bot management, security, and load balancing	Session – 30 min
csrf_token / session	Upstrato (first-party)	Protects forms against cross-site request forgery; maintains a secure session	Session

4.2 Functional / Preferences Cookies

These cookies remember choices you make to give you a better, more personalized experience. If you disable them, some features may not work as intended.

Example Cookie	Provider	Purpose	Duration
upstrato_theme	Upstrato (first-party)	Remembers your theme / dark-mode preference	6–12 months
upstrato_lang	Upstrato (first-party)	Remembers your language or region preference	6–12 months
ui_prefs	Upstrato (first-party)	Stores minor interface preferences (e.g., dismissed banners)	6–12 months

4.3 Analytics / Performance Cookies

These cookies help us understand how visitors interact with the Website — which pages are visited, how long people stay, and whether they encounter errors — so we can improve performance and content. Where required by law, these are set only after you consent. Some of our analytics tools (such as Vercel Analytics and Plausible) are cookieless and privacy-friendly by design.

Example Cookie	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes unique users for aggregated analytics	Up to 2 years
_ga_<container-id>	Google Analytics (GA4)	Persists session state for analytics	Up to 2 years
_gid	Google Analytics	Distinguishes users over a short window	24 hours
(cookieless)	Vercel Analytics	Privacy-friendly, aggregated page and performance metrics — no cookie stored	n/a
(cookieless)	Plausible Analytics	Privacy-friendly, aggregated site analytics — no cookie stored	n/a

4.4 Marketing / Advertising Cookies

If enabled, these cookies (and pixels) are used to measure the effectiveness of our campaigns and to show relevant content across platforms. They are set only with your consent. If we do not run advertising, these are not active. Where present, they may include:

Example Cookie / Pixel	Provider	Purpose	Duration
_fbp (Meta Pixel)	Meta (Facebook/Instagram)	Measures ad performance and builds audiences (if enabled)	Up to 3 months
IDE / _gcl_au (Google Ads / conversion)	Google	Conversion tracking and remarketing (if enabled)	Up to 90 days – 13 months

Note: Meta and Google marketing pixels are used only if advertising is enabled and only after you consent via our cookie banner. If you have not enabled/consented to marketing cookies, these are not set.

5. Third-Party Cookies

Some cookies are set by third parties whose services we use, such as our hosting/CDN provider (Vercel), analytics providers (Google Analytics, Vercel Analytics, Plausible), and — if enabled — advertising platforms (Meta, Google). These third parties may process data as described in their own privacy and cookie policies, which we encourage you to review. We do not control third-party cookies, and this policy does not cover the practices of external websites you may reach through links on our Website. See our Privacy Policy for the list of service providers we work with.

6. Managing & Disabling Cookies

You have several ways to control cookies:

Our cookie banner. When you first visit the Website (and whenever you choose to revisit your settings), you can accept all, reject non-essential, or customize your cookie preferences. You can reopen the banner at any time via the "Cookie Settings" link (typically in the site footer) to change or withdraw your choices.

Your browser settings. Most browsers let you view, block, and delete cookies. Instructions for common browsers:

• Google Chrome: Settings → Privacy and security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Apple Safari: Settings/Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies and site data

Opt-out tools. You can opt out of certain analytics and advertising via provider tools, for example the Google Analytics Opt-out Browser Add-on and advertising-industry opt-out pages (such as YourAdChoices / Your Online Choices).

Please note: if you block or delete strictly necessary cookies, parts of the Website may not function properly. Disabling functional cookies may reset preferences such as your theme choice.

7. Consent

Where required by applicable law (including the GDPR and India's DPDP Act), we obtain your consent before setting non-essential cookies:

• How consent is obtained: through our cookie banner, which appears on your first visit and lets you accept, reject, or customize categories of cookies. Non-essential cookies are not set until you make a choice (or affirmatively accept).
• Recording consent: your choice is stored in the upstrato_consent cookie so we can honor it on future visits.
• How to withdraw consent: you can change or withdraw your consent at any time by reopening "Cookie Settings" from the footer, or by clearing cookies in your browser. Withdrawing consent stops future use of the affected cookies; it does not affect processing already carried out.

Strictly necessary cookies do not require consent because the Website cannot function without them.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or in legal requirements. When we make changes, we will update the "Last updated" date above and, where appropriate, notify you or re-request consent through the cookie banner. Please review this policy periodically.

9. Contact Us

If you have questions about this Cookie Policy or our use of cookies, please contact us:

• Privacy matters: privacy@upstrato.co.in
• Legal matters: legal@upstrato.co.in
• General enquiries: hello@upstrato.co.in
• Product support: support@upstrato.co.in
• Phone: +91-XXXXXXXXXX
• Mail: Upstrato Technologies Pvt. Ltd., Registered office address, City, State, PIN, India
• Website: https://upstrato.co.in

For more on how we handle personal data, see our Privacy Policy.